The leading OTT player in South Asian content, YuppTV has made its mighty comeback on the Roku® platform in the USA & Canada, introducing its extensively updated video content, packaged in a superior and advanced user interface. In 2010, YuppTV has been the first Live TV channel on the Roku platform, which includes the Roku Streaming Stick®, Roku Streaming players and Roku TV™, providing Indian expat community, easy access to high quality South Asian entertainment content. Post 2012, the channel continued to provide the content to other markets, except USA & Canada.
Roku users in USA & Canada will now be able to access YuppTV’s 200+ LIVE TV channels, Catch-up TV and YuppFlix, the largest Bollywood and South Asian regional language movie catalogue, with more than 5,000 titles. Further enhancing the content offering, the app will also offer online movie premiers mostly within three weeks of the release in YuppTV’s Pay per View movies.
Speaking at the launch, Uday Reddy, Founder & CEO, YuppTV said, “We are thrilled to launch our updated YuppTV app on the Roku platform in USA & Canada. Incepted with the vision of providing the most authentic and entertaining Indian national and regional content to the Indian expat and diaspora community across the globe, we are affirmative that the users will enjoy and appreciate our content offering.”
“It is inspiring the way YuppTV has evolved its service offering over the years and we’re excited to be able to once again offer Roku consumers in the U.S. and Canada an amazing selection of premium South Asian content,” said Ziba Kaboli-Gerbrands, director of content acquisition, Roku, Inc.
In succession to the launch, YuppTV has also added new languages in its offering, now allowing more Roku users to enjoy video content in Sinhala, Urdu, Nepali and Bangla. YuppTV will also offer nine popular channels from Argentina like TYC Sports, El Trece, America Sports available for Argentine expats living in USA & Canada. With the newly updated user interface, the channel offers an aesthetically enriching experience. Furthermore, the next update of the channel will also feature YuppTV Bazaar, the online marketplace for video content, and Yupp News, which curates the top news from around the world in short video snippets.