Xiaomi to commence joint venture with brick-and-mortar stores in India

Xiaomi Mi Note - The TeCake
Xiaomi Mi Note

Chinese tech giant Xiaomi has no doubt created a significant position in Indian Smartphone market, and 90% of its transactions are happening online. But with the aim to fortify its offline sale margin, Xiaomi is planning to double its offline retail presence in Indian market.

For now, Xiaomi is chipping away at its joint ventures with offline retail stores like Innocomm and Just Buy Live and soon will begin setting out its offline presence all through the nation. Speaking of this plan, Xiaomi India Head Manu Jain said, for Xiaomi, online is the overwhelming channel and the company is attempting to assemble a base for offline in India. The firm had begun the collaboration with companies like Redington last year for product distribution and four weeks back, tied up with Innocomm and Just Buy Live for strengthening the offline sale channel.

He also said that with these two new business partners ‘Innocomm and Just Buy Live,’ Xiaomi will embark on selling its Smartphones and other gadgets in 5000 offline retail outlets and is on its way to double the number within few weeks.

Earlier this month, Xiaomi wrapped off its two new smartphones called ‘Redmi 3s at Rs. 6, 999 and Redmi 3S Prime with Rs. 8, 999 in India via Flipkart and Mi-com and surprisingly, only within eight minutes, 90,000 units of Redmi 3S Prime sold out. Only within two and half hours, the company started working on the orders and ship out the gadgets.

By experiencing the overwhelming progress in online sale margin of the enterprise, Xiaomi is now on the way to fortify its offline presence and trying the highest possible ways to double its purchase rate in few weeks.

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