According to a new legal proclamation, the tobacco companies are bound to designate their commodities as “addictive” and “deadly” on their online sites. This new law was put into effect on Monday 18th June and reportedly more rules and regulation are expected to surface. The motive behind this rule is to warn the consumers of America regarding the probable health threats of tobacco-based products.
Previously tobacco and cigarette manufacturing companies such as Philip Morris and R.J. Reynolds had reportedly tried defrauding the public regarding the health issues associated with their products. Because of such misconducts showed by the tobacco companies this statement was issued on 1st May as a part of the 2006 Federal Court decisions.
The websites of the tobacco and cigarette companies would reportedly address 5 topics including- the health effects of smoking, the addiction to nicotine and smoking, the absence of benefits in the cigarettes designated as “light” and “low tar,” the health effects of secondhand smoke, and the way cigarette design has enhanced the distribution of nicotine. As per the reports, these statements would even be published in the Spanish language.
The tobacco and cigarette manufacturing companies that were affected by this new rule are- Philip Morris USA, Altria (a parent company of the Philip Morris), R.J. Reynolds Tobacco and Lorillard. Murray Garnick, the Executive Vice President and General Counsel of Altria, said after the announcement of the new measure, “This industry has changed dramatically over the last 20 years, including becoming regulated by the FDA, which we supported.” Further, Garnick added, “We’re focused on the future and, with FDA in place, working to develop less risky tobacco products.”
The tobacco and cigarette industry’s objectors are appreciating the measure but are not quite convinced of the same. The CEO and president of Truth Initiative, Robin Koval, said in a statement, “The corrective statements are fine, but we would have rather seen corrective action from the tobacco industry.” Koval, the head of the “tobacco control” non-profit organization said that these statements would have little or no impact on the teenagers and youngsters who desire to try cigarettes as the online sites of the tobacco companies are restricted only to the consumers with minimum age 21.