Twitter is driving out its “Lite” version, after a successful trial in the Philippines. The Android app will become available in two dozen countries across 24 countries including Africa, Asia, Europe, the Middle East, Latin America.
It is not too different from Facebook Lite; Twitter has also built a version of its application that’s optimized for developing countries. Twitter Lite reduces data usage, which makes it more convenient in regions where data plans are too costly.
The app can load faster on a slow connection. Twitter states it is “more flexible on unreliable mobile networks,” alike 2G and 3G. Twitter additionally decreased the size of the app to under 3MB, so that it doesn’t take up too much space on the phone.
Twitter says its Lite research has led to a higher than 50% rise in tweets.
The move should help Twitter expand its presence internationally. The organization has 330 million monthly active users, 80% of whom are outside the U.S.
Twitter started testing the beta version of the Twitter Lite application in September and opened it up to users in the Philippines. The app has not been launched in India yet and is only accessible for Android smartphones as of now.
Official Twitter Blog post
In April, we launched Twitter Lite, a new mobile web experience that minimizes data usage, loads quicker on slower connections, and is more resilient on unreliable mobile networks. Since then we’ve seen an increase in engagement — for example, Tweets sent from Twitter Lite have increased more than 50%. Over the past few months, we’ve added safety and performance improvements in addition to features including GIF search, ranked Home timeline, and more.
We wanted to make Twitter Lite more discoverable, so in September we tested making it available in the Google Play Store in the Philippines. Through on-the-ground user research and Play Store reviews, we received a lot of valuable feedback. People using the app valued its small size, quick loading, and minimal data usage. Based on these positive results, we have decided to bring it to more people around the world.
Starting today, we’re adding Twitter Lite to the Google Play Store in 24 more countries across Africa, Asia, Europe, Middle East, and Latin America, specifically: Algeria, Bangladesh, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Egypt, Israel, Kazakhstan, Mexico, Malaysia, Nigeria, Nepal, Panama, Peru, Serbia, El Salvador, South Africa, Thailand, Tunisia, Tanzania, and Venezuela.
Whether you’re using Twitter Lite on the mobile web or through the Google Play Store, it’s fast, takes up less space, and is data-friendly:
- Loads quickly on 2G and 3G networks, and offers offline support in case you temporarily lose your connection
- Minimizes data usage, and offers a data saver mode to download only the images or videos you want to see
- Reduces install size to under 3MB so it doesn’t take much room on your phone
No matter where you are in the world, we want to make Twitter the best way for you to see what’s happening in the world and talk about it. You can use Twitter and Twitter Lite to get real-time updates on news, sports, entertainment, politics, and other topics that matter most to you. Download Twitter Lite from the Play Store today!
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