One of the most popular watch manufacturer, Titan and technology major, HP has joined hands to design a new range of smartwatches to be introduced. The traditional watchmaker has reported that both of the firms will innovate design, custom technology and materials to offer responsive products to the consumers rather than intrusive ones.
Commenting on the partnership, Titan Co said in a statement, “The range of smartwatches will be launched later this year in India and select international markets.” In addition, CEO of watches and accessories division of the company, S Ravi Kant claimed that their upcoming smartwatch would likely to generate a distinct lifestyle for the customers from India and around the world.
He further added that Titan Co is expecting that with the new lineup of wearable gadgets might change the view of consumers in the way of timekeeping. He said, with the new smartwatch users can put “a drop-dead gorgeous watch on their wrist infused with ‘smart’ technology for a new era of access and connectivity.”
Along with S Ravi Kant, the HP Inc general manager, wearables and smart platforms Sridhar Solur said that the accessories which are currently available in the market are might be stylish and offers ultimate self-expression, however, they are forcing the consumers to sacrifice from the features and functions. He claims that their upcoming product will be a perfect blend of style and features.
He said, “Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today.” However, both of the companies didn’t utter a word about the technical specifications of the watches.
According to PTI, Titan, a JV between Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO) has a presence in watches, jewellery and eyewear. It closed 2014-15 with an income of Rs 11,791 crore, a growth of 9% over the previous year.
Stay tuned for further updates.