You want to drop pounds, and you want to do it safely! But how? From obeying a proper diet to exercising regularly, weight loss demands enormous commitment. We often keep these intentions in our minds, or at the most keep it locked in our diaries. But new investigation claims that if people advertise their weight goals on social media platforms, they will be able to accomplish those goals.
The latest research by the University of California, Irvine titled Weight Loss Through Virtual Support Associations: A Role for Identity-based Urge in Public Commitment,’ studied the role of virtual communities and public commitment to setting and attaining weight loss goals. Tonya Williams Bradford, a study co-author, said that our analysis finds that people are more likely to achieve success with personal goals when they make a public commitment to attaining them. They discovered that virtual support communities offer a unique environment to its members such as anonymity, approachability, availability, and versatility in how they represent themselves on their journeys.
Tonya Williams added that by sharing progress and setbacks in virtual support communities on social media, we determined people are actually obtaining better results. This works exceptionally well with goals like weight loss, where before and after images can be shared online with other community members.
According to ScienceDaily, scientists followed two weight loss groups, surgical and non-surgical, over a period of four years. Members of both weight loss clubs used virtual support associations, such as ObesityHelp.com and WeightWatchers.com, being part of their programs.
Bradford concluded that through our investigation, we observed public commitment, which is a statement of a position, improves the likelihood of agreement to a course of action and is a crucial part of a successful weight loss plan. According to Bradford, it is the means of creating community, and the co-creation of relevant consequences that helps in keeping members motivated and answerable.