Digital advertising has become an absolute necessity for every business industry. While the digitalisation of business is kept on overwhelming the entire world, the marketplace of the UK has not also lagged behind it. The intense demands for digital advertising have strengthened the UK’s advertising market more in past few years. And as per the recent statistics of eMarketer, this mounting demand for digital advertisement will keep the revenues of the UK’s advertising market up, driving a double-digit growth. In addition to this, the statistics also demonstrated that the social media giants like Facebook, Google, and Twitter would play the pivotal role in this growth.
This year, according to the reports, the digital ad spending plans in the advertising market of the UK is rumored to boost up by 12.0%, which is almost double of the last year’s revenue of the industry. Among this 12 % expanded revenue, 31.1% growth is reported to befall in net digital ad revenues drove by the social media king Facebook, 13.9% intensification will occur by Google and rest 13.2% increase will be made by Twitter. Facebook in this report by with the dramatic growth overtook Google and has proved itself as the ultimate king of UK’s advertising industry.
The king of UK’s ad spending revenue, Facebook – the social media monster has become the most fruitful and profit-driving platform in the sector of digital advertising of UK. In comparison to the last year performance, Facebook, this year is reported to experience a notable growth. As per the reports, the revenue of Facebook from digital advertisement sector has also been witnessing a remarkable hike. eMarketer predicts that, in 2016, the social network will grab $1.82 billion net revenue from digital ad sect. With its upgrade version for mobile video formats, the social media sovereign has witnessed increased revenues from ads in mobile news feeds. Apart from this, the introduction of new ad format on Instagram also has helped the organization to drive more revenue in the UK.
Though the expansion of Google may seem to be a little bit sluggish in comparison to the continued enlargement of Facebook’s ad revenues, the 13.9% increment of Google is quite notable and almost double than the rate which is expected from the company in February of this year. According to the survey, Google is reported to acquire net profit of $5.81 billion only in digital advertisement segment which is approximately 40% of all digital ads spending in the UK. Thanks to well-built and well-managed mobile ad campaign and revenue that has made Google stand out amongst the top three revenue drivers of the UK market.
Rolling over to the third highest revenue driver of the UK – Twitter, have been relegated in the statistics published by eMarketer due to its lethargic growth in Q2 of 2016. eMarketer by witnessing the sluggish development of the company predicts that UK digital ad revenues from Twitter will see a hike of 13% in 2016 and the net profit of the industry will be around £153.5 million ($234.58 million).