Oppo to launch ‘5X Smartphone Photography Technology’ at MWC 2017

OPPO MWC 2017 invite

The smartphone maker known for its camera phone, Oppo has sent out invites which reveal that the company will launch its ‘5X Smartphone Photography Technology’ at the upcoming Mobile World Congress 2017 in Barcelona on February 27, 2017. However, it is still unclear that Oppo will host a separate event for the launching or it will announce it with a smartphone.

Oppo is also promoting its event via its social media handles. The images used in the caption reveals the technology which is about to be launched in the event will be some sort of optical zoom feature, as the captions used in the images reads, “Go 5x further” and “So close you can feel it”. It is expected that the upcoming Oppo smartphones will be featured with the 5x photography technology.

Speaking about the technology, Sky Li, VP, Oppo, MD of International Mobile Business and President of Oppo India, said, “Oppo’s relentless pursuit of perfection without compromise has given birth to a remarkable technological breakthrough that will change how the world perceives smartphone photography. This remarkable achievement is the result of an extensive, year-long R&D process, combined with Oppo’s unparalleled expertise in smartphone imaging technology.”

“We chose MWC to unveil the ‘5x’ technology with the belief that we can inspire the industry to aim higher, and continue to create pioneering products that give amazing experiences to consumers,” he added.

At MWC 2016, the Chinese maker has launched its Super VOOC Flash Charge battery technology, which was an upgrade over VOOC Flash Charge battery technology. The company has stated at the launch that the smartphone featuring the technology would be instantly charged. For an instance, a smartphone with  Super VOOC Flash Charge battery technology having 2500 mAh of battery, will be charged from 0 to 100 percent within 15 minutes. At the event, Oppo has also launched its SmartSensor image stabilisation feature which enables users to capture stable images and videos while moving.

Recently, a report by Canalys, a Singapore-based market research firm, revealed that on the basis of smartphone shipments in China i.e 131.6 million smartphones, Oppo was at the second top of the list, following Huawei. In the fourth quarter, Huawei did a shipment of 76.2 million units, while Oppo and Vivo have shipments of 73.2 million units and 63.2 million units respectively.

About the author

Nandeesh Singhal

A dynamic professional with an experience in sales, business development, client acquisition, client retention in Water Treatment Industry. An engineer by degree, a marketer by heart. He co-founded TeCake in 2014 and serving the company as Associate Editor.

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