Microsoft smartphones - The TeCake

Citing a research by International Data Corporation (IDC), the efforts by the Redmond Giant in promoting its Windows Phone series in each segment might go in vein. The IDC’s forecast states that  Windows Phones may see a meagre 0.1 percent rise in smartphone market share by 2019.

IDC further claimed that Microsoft can expect a year-over-year decline of 10.2 percent this year followed by further decline next year. While, the reason of the decline is reported to be a lack in the number of OEM partners with the company.

“Despite all the effort Microsoft has put into the launch of Windows 10 [Mobile], IDC does not expect Microsoft’s share of the smartphone OS market to grow much over the coming years,” said IDC in its forecast.

The research firm has further added that the average selling price (ASP) of Microsoft’s Windows-based smartphones is expected to be around $148 (~Rs.9,990) by 2015. While, the same for the Android smartphone is $71(~Rs,4,750) higher, the recorded  Android-based phone’s ASP was $219(`14,700). IDC has also provided details that also shows the era when Microsoft has joined hands with Nokia in order to launch the lower-budget segment devices in the market. The partnership evidences a rise in the shipment of phones to 34.9 million units, last year.

The research company also compares its forecast for the current year, which reveals that 31.3 million units of Windows Phones this year will be shipped, with 2.2 percent of market share as compared to the 226 million units of iOS devices with a market share of 15.8 percent. While, the Android devices lead the market with 1,161.1 million units and 81.2 percent of shares.

However, IDC expects that the shipment of Windows-based handheld devices will increase to 43.6 million units with a marginal increase in market share to 2.3 percent. The study further reported that with a total of 1.43 billion units being shipped, the company will see a single-digit increase to 9.8 percent by the end of this year.

“With the smartphone market finally slowing to single-digit growth, maintaining momentum will depend on several factors. The main driver has been and will continue to be the success of low-cost smartphones in emerging markets. This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers. We believe that, in a number of high-growth markets, replacement cycles will be less than the typical two-year rate, mainly because the components that comprise a sub-$100 smartphone simply do not have the ability to survive two years,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker.

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