After targeting the landline subscribers, BSNL (Bharat Sanchar Nigam Limited) mobile users will also be soon offered to use free calling services. The most popular state-run firm has announced that it is rolling out a convergence platform that will sync the subscribers’ mobile headset and the fixed line connections.
BSNL Chairman and Managing Director Anupam Shrivastava revealed that the company is going to process mobile convergence platform and will be rolling it out by this festive season. The unveiling of the new platform will allow the users to use value-added services from their mobile phones, make free night calls from hand held devices ‘if they have subscribed to landline and host of other modern facilities’.With the roll out subscribers will be allowed to link their landline to the mobile.phones, he added.
Revealing the benefits, Shrivastava further said that the synchronization between these two accounts will also enable the consumers to receive landline calls on their headsets. The firm is planning to invest Rs.400 crore in modernizing the facilities. In April, the company dropped to sixth position in terms of overall registered users. Later at the end of August, BSNL has re-claimed its position in top five in terms of net addition of monthly subscribers by attaining the total subscriber base, around 7.8 crores.
Shrivastava further revealed that currently the company is losing customers ‘in landline space despite offering free night calls from landline to any phone in India.’ He said, “We have been able to arrest decline rate in landline connections. In a few months and with launch of fix mobile convergence, our landline should turn positive. We have already turned gainer for mobile subscribers under mobile number portability scheme.”
Earlier, to attract new customers and hold existing once, the company had launched free roaming scheme which allows its consumers to receive free incoming calls throughout the country. “Free roaming scheme has become one of the major growth drivers for uptake in mobile subscriber number,” Shrivastava added.
Besides this, BSNL is currently in process to tie up with Hitachi’s ATM business unit that allows the landline subscribers to pay the bill offline anytime during the day. “Many landline users still pay bill at our counter. The counters are open for limited time and between peak office hours i.e. 10am-2pm. We are partnering with Hitachi. It will install ATM at our premise which will also accept cash. BSNL customers will be able to pay their bills at this ATM as per their convenience,” Shrivastava said. Initially, the new Hitachi machines will be installed in small cities by March 2016. Also, it will benefit the company as BSNL will get revenue share from each transaction that will be made on ATMs installed in its premise.