Former President APJ Abdul Kalam will be brought in as the brand ambassador for Digital India program by the government. The Digital India week is likely to be held in July, and PM Modi will chair the meeting to finalize the details of the same.
In the Digital Week, various online services will be launched for the masses by the various ministries
“We need to have iconic people personifying modern technology to spread awareness about Digital India. We have reached out to former President A P J Abdul Kalam to be a brand ambassador. He is positive,” said a senior government functionary who did not wish to be named.
However, the former president has not received any formal communication yet.
An informal discussion about the products and services for the masses took place where the participant ministers discussed the programs that could be launched during the Digital India Week.
The planned programs include online portals for loans, e-commerce in rural areas, telemedicine, online study material for students and others.
On March 25, the meeting of ministers attended by Piyush Goyal, Dharmendra Pradhan, and Rajiv Pratap Rudy, was called by Ravi Shankar Prasad.
The launching of a new service is planned for each day of the Digital Week. Incentives are planned to ensure mass participation and attempts are being made to have a WiFi zone as well.
Rajiv Pratap Rudy informed about the synchronization of the Digital India Program with the skill inventory portal to tap in better results.
While Goyal suggested the polling of ideas from crowd-sourcing, Dharmendra Pratap suggested installing information kiosks to be used at varied locations. Initial attempts are expected to be of immediate use to the people with mobile net connections.
The subscriber database provided by telecom service operators will be used to spread the information about the Digital India across the country. Ravi Shankar himself is keen to exploit Common Services Centers to offer various private and government sector products across financial, educational and health sectors at the village level.
Some portable devices are suggested to be brought in for carrying the services to the remote areas as well. While a lot has already been planned, the details will be finalized at the meeting scheduled with Modi.