The Indian smartphone maker, Lava has teamed up with the tech giant, Google in order to unveil a new Android One Phablet. Reports suggest that it is expected from the firm to launch the device on July 14.
Unlike Android One handsets from the other manufacturers, the new Android One smartphone will not be a budget handset as it would be priced at Rs. 12,000. The reason behind increasing the price is to provide an improved hardware.
Meanwhile, Lava has announced its partnership with processor making company MediaTek for the particular smartphone. The partnership will significantly help the company to maintain the quality and price of the forthcoming device.
The primary issue with the Android One was limited availability. It is, however, reported that Google will change it with this time around. The handset will be available for sale on various e-commerce websites and several local retail stores as well.
Besides this, Google has reportedly announced that it is going to invest around $ 1 million (~ Rs. 63.39 crores) for marketing and promoting its Android One in India, it will provide a great awareness in the Indian consumers.
Another possible reason that will affect the handset’s sales would be its offline availability, which will make it to reach the rural areas as well. As the rural areas across the country aren’t much aware of online shopping and more than half of them don’t trust the e-commerce.
The new Lava Android One handset will come up with a larger 5-inch display, which is upgraded over the 4.5-inch display in the current Android One belt. Moreover, the new droidphone will be a great multitasker as the manufacturer is going to provide 2 GB of RAM in the device with the latest flavor of Android.
However, the full details about the smartphone are yet to be revealed, but it might be a strong rival to the mid-range handsets available in the market with the price tag around Rs. 12,000. The specified range includes Xiaomi Mi 4i, Lenovo A7000 and Moto G 2nd Gen.