Targeting the people those who want to use the Internet for free, an Australian telecom operator Optus has rolled out an Android app Optus Xtra. This app lets its eligible users to access 1GB of data per month for free as a bonus.
To get the free data, the users have to install the app on their smartphones and let the targeted ads to be displayed on their lock screens. The company revealed that these ads will be static in nature and will offer up to 1GB of bonus data per month, or $2 worth of extra credit on daily plans every 28 days for placement in the same duration. In addition, to get more bonus data users can switch to video ads as well.
One should ironically say that viewing ads would also incur data charges, but company here clears that for viewing static ads the data would cost you around 20MB per month only. The App is available to download on Google Play Store.
As we all know, the ad-funded data model is not a new phenomenon and it looks like Optus is also following the same concept which was implemented by a Melbourne-based startup, Unlockd, last year. The startup offered Lebara customers up to 2GB of additional data, with the key difference being that those ads only appear after your phone has been unlocked. The model has also launched in the US with Sprint-owned Boost Mobile, in the UK with Tesco Mobile, and the Caribbean with Digicel Group.
Considering today’s age of Internet, where data plans are becoming so cheap, it might be tough for the company to deliver content to the users’ smartphones with a bunch of mobile ads just for grubby mitts on some bonus data.
In a statement, Matt Berriman, CEO and co-founder of Unlockd, said “It’s encouraging to see Optus & Postr follow us into the ad-funded mobile space because it only helps to increase category awareness of the value exchange model in Australia. Hopefully, we’ll continue to see more local carriers do so, in turn helping reduce consumers’ phone bill costs.”