Nokia 3310 PR image

The Finnish mobile phone maker, Nokia is planning to give another good reason to Indian consumers to purchase the product. As the parent company, HMD Mobile’s India Vice President Ajey Mehta said that they will try to make all of the iconic Nokia 3310 handsets in India. He further revealed that currently, the company has stuck with a 10-year brand licensing agreement.

If all goes as per the expectations, a new version of 17-year old Nokia 3310 will launch in India during April-June with around 3500 units. Besides, the company also has plans to launch its Nokia 6, Nokia 5 and Nokia 3 smartphones in the country within the same duration.

Like other phone makers, Nokia has also joined hands with Foxconn as manufacturing partner in India. The Taiwanese electronic company is already being making some featured phones in India of the company, while, sources revealed that both the partners are looking forward to make feature 4G phones targeting the Jio era in the country.

“We are evaluating all opportunity in the market,” Mehta said, adding India is very important market for HMD Global. “All consumer requirements are fed up to the product team at our company which then develops the final product,” Mehta said.

Unlike Motorola and Xiaomi, HMD Global will not depend solely on online sales and it will make the handsets available in both e-commerce and local retail markets. “Whichever channel will help reach us to consumers, we will go with that. We will be channel agnostic both offline and online. We currently cover close to 80,000 retailers but we plan to increase that in the future,” Mehta said.

Nokia 3310: What’s all the hype about?

The iconic candy-bar phone by the once-extremely-popular tech giant, Nokia is all set to make a comeback after 17 long years. The announcement for its second innings was made at the Mobile World Congress 2017, Barcelona and so far, the specifications and other details of this legacy device look pretty good. In India and other countries of this region, the actual launch would be made sometime in the April-June quarter of 2017.

Nokia 3310

The new Nokia 3310 would come with a colour display, unlike its previous black-and-white screen. As expected Nokia has kept up with its promise for long battery life of the device, that could last you for another ice-age or so (Not literally, of course!). To be the bare minimal phone that it used to be and at the same time, to be enticing for today’s customer, Nokia 3310 will also have a basic camera as well.  For those, who were a fan of the very addictive snake game on this device’s older version, can take a little nostalgic trip as the snake game would be in bright new colours and will have some other improvements made to it.

HMD Global, the brand collaborating with Nokia for the manufacture of this feature phone, has stuck with the band frequencies that the older version operated in. According to the maker, it will be crucial for the long lasting battery life and a few other features that keep the phone truly retro.

Unfortunately, this would be the cause for the New Nokia 3310 to NOT work in countries like Canada, US, Australia, and Singapore, which have signed off the 2G band frequencies. The new Nokia 3310 supports the 900 MHz and 1800 MHz frequencies and hence the manufacturer would be focusing on the Asia Pacific markets only, where these bands are still in use.

For those who grew up before the time the smartphones started becoming ubiquitous, would know this device as “the one with the snake game” or as “one with the super long battery life.”  So popular was Nokia 3310 that it sold over 126 million units all over the world and that too when it was just the beginning of the mobile phone revolution.

Around the World

Tags: , , , , , , ,