Considering the low Internet speeds in India, Netflix has partnered with Direct to Home (DTH) services providers, Airtel and Videocon d2h to make itself available via set-top-box TV as well. Now Indian views who want to consume the Netflix content they can now just subscribe them via Airtel or Videocon’s services, without opting for a Chromecast or a SmartTV.
Besides, the video streaming company further announced that it has also joined hands with Vodafone to enable its postpaid and prepaid customers to pay for their Netflix subscriptions as a part of their monthly bill/ prepaid balance.
“India is one of the most important and vibrant countries in the world, and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” said Hastings. “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, and ever-improving viewing experience, and incredible joy.”
Aitel and Videocon will integrate the Netflix app to their set-top-box which will allow the viewer to directly tune into Netflix without having some dongle, additional Android box, or SmartTV. However, it will not be like Airtel or Videocon will be providing the data connection. To get access to the app the user will have a reliable Internet connection which must be connected to either of the boxes with Ethernet or WiFi.
“Airtel has been a pioneer in bringing the best of global content and products to its customers [and] we are delighted to partner with Netflix,” said Gopal Vittal, Managing Director and CEO (India and South Asia) Bharti Airtel.
Saurabh Dhoot, Executive Chairman, Videocon d2h said, “We are delighted to have Netflix as a partner on our HD Smart Connect STB.” The company, keeping a step ahead from Airtel, will be providing a Netflix button to its infrared remote controller so that the user can instantly switch its TV mode to video streaming mode.
Videocon stated that its HD SMART set top box would be soon available for sale in the market, which will have options to connect it to the Internet of minimum connection speed around 2Mbps, or accessing a curated set of applications, including Netflix, available through the Internet.