Microsoft kicks off its Three-step LinkedIn initiatives in India

Microsoft’s LinkedIn three-step strategy for India: Here’s why it makes sense

The leading social networking site LinkedIn today introduced a lighter version of its mobile application that aims at students, organizations, and professionals in India. It is a noble attempt by the company to boost up the LinkedIn needs in India. Currently, LinkedIn has 37 million user-following in India and has been considered as the best platform for social and professional development. The three-step initiatives are named as ‘LinkedIn Lite,’ ‘LinkedIn Placements’ and ‘LinkedIn Starter Pack.’

According to LinkedIn CEO Jeff Weiner, “The three “strategic” initiatives are first-of-its-kind initiatives for LinkedIn, which are designed and made in India for providing a better platform to students and organizations for professional growth.

The group has taken the strides of Facebook, which grabbed India as a testbed for the lighter form of its application. The lighter versions are intended to chip away at moderate and regularly sketchy telecom systems in the nation. This is one of the first huge post-Microsoft securing declarations for India made by LinkedIn. Under this new Lite version, the company is announced three vital activities that will completely aim at students, professionals, and organizations to take them beyond the metros in the country.

Among the three strategic steps, the first initiative ‘LinkedIn Lite” is designed to deliver an easy access with lite variant, while rest of the two like LinkedIn Placements will offer an online assessment test that will give students direct access to grab the career opening in 35 top corporate in India and LinkedIn Starter Pack is aimed at startups and small and mid-sized businesses (SMBs).

India with 37 million users is counted as the second-largest user base for LinkedIn, and so the social networking site is now planning to focus more on localizing its services and products to generate a higher value for Indian users and consumers.

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