Indian smartphone maker Micromax is looking to lure those users who want to upgrade their features phones to smartphones but they refrain due to the language barrier. Micromax wants to raise its regional language users with its existing users. This is a strategy to grow its market share, almost 80% of its revenue from the smartphone segment.
Micromax India has started to rolling out their handsets including Unite 3 which enables the support for regional language. Now, the firm on Monday has targeted the market after launching Unite 4 and Unite 4 Pro which uses the next version of the regional language operating system Indus 2.0.
The Unite series is most successful range as the company claims, accounting almost 2.5 million units in sales. About four million regional language supported devices have been sold by the firm through the 35 models. Now, the company has expanded the partnership with Indus OS for its new version for Unite 4 and Unite 4 Pro. With this, the firm is aiming to increase about 4 million new consumers for its regional language support till the next year. Indus OS with Micromax is expected to target 300 million new users who have been facing the language barrier. Indus OS now became the number two operating system in the India.
The upgraded Indus 2.0 OS features a complete smartphone atmosphere in 12 regional languages and also includes the recently added Urdu and Assamese. This upgraded OS also support features like Indus Swipe and hybrid keyboard. It also comes with a text-to-speech support that enables consumers to translate any content on the smartphone into audio in any of the provided six Indian languages – Hindi, Marathi, Tamil, Malayalam, Marathi, Telugu, and Bengali.
However, this partnership will not remain for a long time, as Indus OS is expected to partner with other smartphone makers to fulfill its vision of achieving 100 million users by 2018. Micromax may take an early mover advantage in this segment.
Key Specs of Unite 4 and Unite 4 Pro
Both of the smartphones Unite 4 and Unite 4 Pro are available with a price tag of Rs. 6,999 and Rs. 7,499, respectively. The smartphones support fingerprint reader and dual-SIM feature. On the photography front, both the headsets house an 8MP back camera with autofocus and a 5MP selfie camera and come packed with 5-inch HD IPS display.
The Unite 4 supports 1GHz quad-core MediaTek (MT6735P) processor coupled with 1GB RAM and 8GB internal storage which can be expandable up to 32GB via microSD card. It runs on Android Marshmallow with Indus OS 2.0 on the top and features a 2,500 mAh battery.
On the other hand, the Unite Pro 4 is powered by quad-core Spreadtrum (SC9832) processor clocked at 1.3GHz and coupled with 2GB RAM and 16GB inbuilt storage which can be expandable up to 32GB through microSD card. Running on Android 5.1 Lollipop with Indus OS 2.0 out-of-the-box, the device is expected to get an update in future, Micromax says, however, it didn’t declare when. It is fueled with a 3,900 mAh battery.