Indian smartphone manufacturer Micromax extended its Unite portfolio with its new Unite 4 and Unite 4 Pro smartphones. Both of the smartphones are available with a price tag of Rs. 6,999 and Rs. 7,499, respectively. The Unite 4 can be purchased through the offline retail stores while the Unite 4 Pro will be available via Snapdeal.
The company claims that the new Unite headsets meant for users who wish to use the phone in their native language. Also, these are the first smartphones from the company that come installed with Indus OS 2.0 and support 12 regional languages, App Bazaar (Indus regional language app store), Indus Swipe feature, Indus-to-Indus free SMS and much more. The OS features text-to-speech technology in the six Indian languages. While the App Bazaar which includes with Indus OS 2.0, enables users to download and pay for apps without credit cards and email IDs.
The smartphones support fingerprint reader and dual-SIM feature. On the photography front, both the headsets house an 8MP back camera with autofocus and a 5MP selfie camera and come packed with 5-inch HD IPS display.
The Unite 4 supports 1GHz quad-core MediaTek (MT6735P) processor coupled with 1GB RAM and 8GB internal storage which can be expandable up to 32GB via microSD card. It runs on Android Marshmallow with Indus OS 2.0 on the top and features a 2,500 mAh battery.
On the other hand, the Unite Pro 4 is powered by quad-core Spreadtrum (SC9832) processor clocked at 1.3GHz and coupled with 2GB RAM and 16GB inbuilt storage which can be expandable up to 32GB through microSD card. Running on Android 5.1 Lollipop with Indus OS 2.0 out-of-the-box, the device is expected to get an update in future, Micromax says, however, it didn’t declare when. It is fueled with a 3,900 mAh battery.
Commenting on the launch, Shubhajit Sen, Chief Marketing Officer at Micromax Informatics said that the main highlight of these headsets its support for Regional languages. On the basis of their research, they got to know that customers don’t upgrade their phones due to lack of convenience and inhibitions in understanding the language. And it results in a barrier for most of the feature phone users who want to swithch to the smartphones. To face this challenge, they made a partnership with Indus OS to lead in opposing the language barrier and offer users the best smartphone experience. He added that with the debut of the new Unite 4 and Unite 4 Pro, they are all ready to remove down the barriers by joining together an ecosystem of device (local language, services, and Internet).