LeEco’s recently launched e-commerce marketplace LeMall India has seen an astonishing response within a month after its launch in the country. It recorded a digital footfall of about 7.5 million, surpassing many of its popular peers by a good margin in the non-app segment. This indicates the immense potential India holds for LeMall.
LeMall has struck the chord with Indian audiences in no time and there is data to prove it. The digital footfall recorded at LeMall India is way higher than what Xiaomi’s online mall witnessed in the last 30-day period ending June 30, close to 6.9 million. This is a significant inroad made by LeMall, considering that Xiaomi launched its e-commerce operation in India 15 months before LeMall.
Even Tata Cliq, a new entrant to e-commerce saw its traffic far lesser than LeMall. Tata Cliq’s 2.2 million traffic in the same period, which was around 30 percent of LeMall’s traffic.
Not just these two sites, Lenovo’s online store site draws a minuscule 2.6 percentage of the amount of traffic that LeMall attracted.
Comparing with bigger brands like Flipkart and Snapdeal, LeMall put on a brave front, considering it is just one month old. In this very short span of time, LeMall’s traffic touched an incredible feat that is equal to 7 percent of Flipkart’s and 12 percent of Snapdeal’s non app traffic. This performance only signifies the growing popularity of LeEco Superphones. The above mentioned data have been sourced from publicly accessible traffic ranking websites like SimilarWeb, Alexa and others.
Two major reasons can be attributed for this stupendous stride that LeMall made in India. One is the popularity of its merchandise i.e. Le Superphones and accessories. The second is that non-travel e-commerce market in India is being driven by mobile phones and accessories.
The e-commerce market in India is expected to nearly double to Rs 2,11,005 crore by December this year, according to industry body Internet and Mobile Association of India(IAMAI) and Indian Market Research Bureau (IMRB). The report says that the 57 percent growth in e-tailing is being driven by mobile phones and mobile accessories. Computers, consumer electronics, apparel and accessories, accounted for the bulk of retail e-commerce spending in India, making up 49 percent of the overall e-tailing segment.
This foothold in the Indian market by LeMall India will further strengthen its parent company, global Internet ecosystem conglomerate LeEco and help it tighten its grip in this cluttered Indian smartphone market.
Apart from Superphones, LeMall India also sells a wide range of products including LeEco’s bluetooth headphones, bluetooth speakers, reverse in-ear headphones, all-metal earphones and lossless audio earphones.
LeMall conducted its first flash sale for LeEco’s second generation Superphones in India onJune 28, 2016 and within 77 seconds they were sold out. LeMall has tied up with trustworthy and reliable logistic partners in India and assures a smooth, fast and hassle-free delivery.