Vodafone partners with LAVA and offers cashback on feature phone to combat JIO

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In competition with Jio, the other players in the telecom industry like Airtel and Vodafone has also started partnering Indian mobile phone manufacturers. Today, Vodafone has announced that it has partnered with Lava International to offer Lava feature phones with bundled plans.

The company in its press release announced that in partnership with Lava it will offer a Vodafone labelled handset of Rs. 900. Customers purchasing the device before October 31, 2017, will get a 100 percent cash back. The offer will be valid for both new and existing Vodafone customers.

But the things aren’t simple as they are looking. If you are buying the Lava-Vodafone feature phone, the amount of Rs. 900 won’t be credited to your bank account. The catch here is that the amount of Rs. 900 will be credited as talktime of Rs. 50 for next 18 months. Also, to keep enable the process the customer has to recharge his/her Vodafone connection with a minimum amount of Rs. 100 in a calendar month.

Announcing the partnership with Lava and the offer, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “We are happy to partner with LAVA to bring this pocket-friendly offering to our customers to enable them to make the most of their LAVA mobile.

He feels confident and believes that the complimentary offerings from the telco will make the experience more seamless at affordable rates. “This collaboration will enable our existing and prospective customers to make the most out of their new device purchase,” Khosla added.

Meanwhile, Gaurav Nigam, ‎Senior VP, Head of Product, LAVA International commented on the partnership and the offering, “Our partnership with Vodafone will provide our customers with a cash back amount which is equivalent to the cost of our highest selling feature phone Captain N1. With this offer, we are certain to fulfil our promise of a pleasant experience to our patrons with continued reliability on their LAVA devices. Our customers can choose any device from a strong portfolio of feature phones to avail this offer.”

The duo further announced that the offer will be applicable for:

  1. Those who have bought a new Lava phone (should be included in the list mentioned below) and using an existing Vodafone connection.
  2. Those who have bought a new Lava phone (should be included in the list mentioned below) and a new Vodafone connection.
  3. Those who are already using a Lava phone (should be included in the list mentioned below) and have bought a new Vodafone connection.

The offer is applicable on the below-mentioned LAVA feature phones:

  • ARC 101
  • KKT 9s
  • Captain K1+
  • ARC 105
  • KKT Pearl
  • Captain N1
  • ARC One Plus
  • KKT 34 Power
  • Spark i7
  • KKT 40 Power+

It seems like Vodafone is trying to stay in the market with their deals which can’t even make a donkey sit down. As compared to Jio and Airtel, these the offer seems not to be a square deal. As Airtel recently announced that buying a subscription of one or two years they are offering free handset to the customers., which still sounds good.

We have to ask Vodafone that what’s the point of purchasing the Lava handest in the cashback offer when we aren’t getting the exact cashback? And still, if you want to get a cashback you have to pay 100 INR more for 18 months. Also, in exchange of those 1800 INR which we would pay for the 18-month scheme, what we are getting? Limited services.

What is Vodafone trying to do with these kinds of strategies here? Is still not clear yet. The point which these companies like Airtel, Vodafone, and Idea have to understand is that the Indian consumers don’t need free-berries. The customers want services and lower prices. Which Mukesh Ambani is offering with its Jio along with lucrative offers.

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