With the aim to strengthen its retailing root in India, American off-road manufacturer, Jeep has initiated its first retail destination in India. The company is reported to open total ten stores in India and Ahmadabad is the first one to have its initiate opening.
On 9th September, Fiat Chrysler Automobiles (FCA) India, which is the local arm of the Italian car maker, today, launched its first Jeep Destination Store, named as ‘Concept Motorcar Pvt. Ltd’ which is reported to lodge a number of exclusive Jeep models. On its launching day itself, the outlet became fully functional, and consumers in Gujarat now can take the advantages of advance booking of Jeep Wrangler and Jeep Grand Cherokee and buy them. This first showroom of Jeep is reported to spread over 7,500 square feet and the exact location of this outlet is Sarkhej-Gandhinagar Highway.
In addition to the 7, 500 square feet showroom, the store also accompanies a 12,000 square-foot workshop which is located in TalukaSanand, Block No – 298 Paiki and 300, MoujeSanathal. With the launch of its first branch in India, Jeep is expected to fortify its sale strength in coming days.
In Ahmadabad including India, this is the first ever retail branch of Jeep, which will be followed by 9 others by the end of this year. According to the announcement made by the spokesperson of Jeep, this Ahmadabad-based store will house all the recently launched Jeeps, including the Wrangler Unlimited, the Grand Cherokee, and the Grand Cherokee SRT.
However, all the Jeeps listed to accommodate in the newly opened store of Jeep are of exclusive models and are tagged with the high price range. Let’s just hope that, as per the announcement of Jeep, the ‘Affordable’ ranges of Jeeps to floor soon and pave the Indian roads.