Huawei becomes the top brand in Chinese Smartphone Market

Huawei pre-IFA event 2016

The results for the fourth quarter of 2016 are out and the smartphone shipments in China recorded the single highest quarter in History. According to Canalys, a Singapore-based market research firm, the smartphone shipments in China were 131.6 million smartphones.

The fourth quarter saw Huawei tops the list, followed by Oppo and Vivo. In the fourth quarter, Huawei did a shipment of 76.2 million units, while Oppo and Vivo have shipments of 73.2 million units and 63.2 million units respectively.

“Smartphone shipments in China for the fourth quarter of 2016 were also the quarterly highest in the history. Shipments for all of the year came to 476.5 million units, rising 11.4 per cent from 2015 levels,” Digitimes reported, quoting Canalys report.

The year 2016 saw the smartphone market saw an increase of 11.4 percent with the total shipments reaching 476.5 million units.

“In 2016, the top three brands were competing with new product launches, go-to-market strategies, and brand building. Also, their flagship products started to contribute to a much larger part of their total shipments and created a halo effect for the rest of the portfolio, like Samsung and Apple,” Canalys Research Analyst Jessie Ding said in a press statement.

Further, Xiaomi which is considered as the ‘Apple of China’ saw a decline in its shipment by 21 percent and took the number 4 place on the list.  Xiaomi shipment was 51.4 million units.

“In 2017, competition between Huawei, Oppo, and Vivo will become much more intense, while their increasing scale and bargaining power within the industry will have a larger impact on device strategies of operators and open channel partners,” Ding predicted.

Apple also saw a decline of 18.2 percent and shipped 43.8 million iPhones.

“China and Hong Kong are still the hardest-hit areas in Apple’s global top ten market. This directly led to a 7 percent decline in global shipments compared to 2015,” said Ding.

About the author

Nandeesh Singhal

A dynamic professional with an experience in sales, business development, client acquisition, client retention in Water Treatment Industry. An engineer by degree, a marketer by heart. He co-founded TeCake in 2014 and serving the company as Associate Editor.

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