The Indian e-commerce giant, Flipkart is making shopping easier day-by-day as online fashion patrons can now search products on Flipkart’s mobile app by images. The firm announced on Wednesday that it has added image search feature in its mobile app.
The ‘Image Search’ lets the Flipkart app users to upload an image of any apparel they are looking for and the app will generate products with similar looking as a search result.
Users can take the photo instantly from their smartphones or tablets from the app or they may upload a previously taken image to feed the image search, which is designed especially for fashion category.
One of the Flipkart’s app developers said that the feature is still in beta and it will be rolled out to the users in a new update. He further explained that the search function will look for products with the same colour, pattern, or style. It will be easier to find visually similar products to a product already listed on Flipkart.
The company reported that the feature is exclusive for its app users as the 75 percent of traffic comes from smartphones.
Flipkart’s Chief Product Officer Punit Soni, commented on the new feature in an emailed statement, “Discovering a fashion product online varies from user to user and is more complex as compared to other categories. A lot of fashion purchase decisions are influenced by similar products seen by users. The image search feature provides a way to find similar products on Flipkart as well as reduces the search/ browsing time, making the overall product discovery and shopping experience simple.”
Soni further added, “This is in line with our ambition to create a very intuitive thoughtful mobile experience that is universally accessible to everybody, regardless of whether they use text or visuals to communicate with us.”