These days your business won’t survive without having a website in place. Customers are online searching for companies and information daily. Many of them won’t ever know about you unless they see you online. One way to catch their attention is with your website.
Don’t expect to slop text together, post it online and call it your website. Not only do you have to have a presence online, but it needs to be striking. It’s the first impression the customers are getting of you. Put a little effort behind what you’re going to present online. See what your website needs to succeed.
The design of your website is critical to its success. Work on the design and layout first. Hire a designer or creative person to help you make it perfect. It’s not easy to do unless it’s your expertise. Your site has to have the right colors and logo in the correct spot. An attractive design is important because it’s visually what the person sees first. If your website is all out of sorts and busy, the user is likely to close out and exit your website. A website that isn’t put together considerately is distracting and frustrating to the user. You don’t want this because you’d slowly be losing a lot of potential customers. Consider your brand and what message you want to convey. Visit the website as if you were a stranger to verify you like the way it looks when it’s all done. Test the site for errors and make any final tweaks to the design.
Make it clear who you are right away. Use your company or brand name and try to attach a catchy tagline or saying to it. Don’t make it cheesy, but come up with a simple and satisfying way to tell customers what you do. For example, if you’re running an online poker site you might use Beat The Fish’s US poker page. It tells you who he is and what he does in just a few words. It doesn’t leave much room for question. Make it clear on your website right away who your brand is and what you stand for. It’s more likely users will still remember you later when they close out of your site.
The bulk of your website will be information. That’s not to say you want to add a lot of text and make it wordy. Be strategic about what you’ll include and leave off. Come up with categories for your pages to organize your material. Consider if you’re going to have a blog and if you want that layout to be the same or different from your main site. Think about what’s important to the customer and what information they’d want to see right away if they were searching for you. Your website might include pricing information, why someone should do business with you and background information about the company.
Don’t forget about the images on your website. Avoid only including text on your pages. Incorporate high-quality images throughout your website that make sense with the surrounding text. Design your own or purchase them for use. The key is to have the right balance between visuals and your text. It’s especially important to include images on your blog and make it more visually appealing. Allow your images to tell a story and speak for your words. Visuals are especially important if your business depends upon them, such as photography or hairstyling. Decide how important you think visuals are based on your customer and your industry.
Let people know exactly how to get in touch with you from the start. It’s critical to include contact information on your website. You want customers to be able to contact you right away if they have a question, comment or concern. Make it clear how to get ahold of you and let them know how quickly you’ll be getting back to them. Many consumers are going online to have their customer service needs met, so it’s better to be prepared than anger them when they can’t find your contact information. Be sure to make it visually available and not hidden in layers of pages or text. Your hope is that customers will be contacting you about doing business with you.
Online Lead Form
Collect customer’s information seamlessly online. This way they don’t even have to contact you. All they do is fill out the form online and wait for the next steps. This is a great way to prospect and get new leads. Read up on how to create the form so you have the best chance of getting the customer to complete it. You want to optimize it for conversion to guarantee the user will go through all of the steps and submit their information. This is a great way to see who’s really interested in your product. Have a process for contacting the leads once you receive them through your website.
Reviews & Resources
In most cases, it’s a good idea to put reviews up on your website. Collect feedback from customers who you’ve worked with in the past and have had a good experience. Ask them if it’s okay for you to post their review on your website. Typically, they’ll be fine with it. This is helpful information for other prospects who are considering doing business with you. Create a page that’s dedicated to your reviews and make it easy for users to find and read them. It’s a great way to draw prospects in and get them interested in working with you. Consumers want to hear about experiences from other consumers and not just the business themselves. Make it easy for customers to see how many people are satisfied with the service.
Designing a website is hard work. You can’t quickly put a webpage together and call it a marketing tool. Put some time and effort into making it look nice and including important information that’s going to help you sell more business. This is what your website needs to succeed.