Facebook is showing its evolution day-by-day. After providing several changes in the social media site and unveiling new Lite version of app, the firm has altered its News Feed algorithms.
The new News Feed algorithm will now serve videos to the users as per their interest. It will remember the selections like expand to full-screen, un-mute or opt to watch in HD, and serve with the similar videos.
Facebook would take it for granted that you loved that particular video, even if you do not like, share or comment.
In a blog post, Facebook engineering manager Meihong Wan and software engineer Yue Zhuo, added details about new metrics saying, “We are now taking into account more interactions with videos that we have learned indicate whether someone found that video interesting, such as choosing to turn on sound, making the video full screen, and enabling high definition. So if you turn the volume up or make the video full screen, we have updated News Feed to infer you liked the video and will show you similar videos higher up in your News Feed.”
Facebook is also attracting video advertisers, as the social media giant is giving them an option to pay for video ads only if users view them for at least 10 seconds. The new advertising option was unveiled on this Tuesday.
Previously, Facebook was charging the advertisers when their video ads appeared in news feeds. But the advertisers and media buyers complained, for the same. They argued that users were quickly passing by the ads in their feeds, meanwhile, Facebook is counting them as viewed. In essence, they said that the company was charging them for content that consumers never saw.
Elisabeth Diana, a Facebook spokeswoman, reported that the firm was aware of these complaints and that it had been thinking about a new ad-buying option.
“We want to give marketers more flexibility,” she said. “We heard the frustration, but we’ve been working on this for a while.”
She also said that the company did not think that the 10-second viewing option is the most cost-efficient for advertisers, citing Nielsen research showing that video ads have value — for instance, brand awareness increases — even if consumers view them for less than 10 seconds.