There is a tendency among corporates entities to expand their arms in every possible direction of interest. That’s what Facebook has done, from being a social networking site to a brand corporate networking channel by introducing a new service called ‘Facebook at work’.
The service is a ‘social network for work’. As per Julien Codorniou, director of global platform partnerships at Facebook, the work version of the social network is 95%, established on what they provide to Facebook users. In other words, the common Facebook users will use ‘Facebook profiles’ and ‘Facebook at work’ users will make a special profile with special security tools. The account on this site will be visible only to users having company account.
This service is all set to helm the strict professional laws where Facebook is often blocked or mixed to updates like posts by a friend or relative. The new service will have the same feel, touch and look with features such as news feeds, group messages and events. It’s also expected that the site is endorsement free or if present, the ads will target business users only. Facebook will even charge for the premium services provided to its customers.
Facebook at Work is a threat to the competitive sites like LinkedIn, as over 300 companies including Royal Bank of Scotland and Club Mediterranee SA have adopted this service.If the tests are successful, Facebook at Work is all set to replace services like e-mails, messaging tools and newsletters etc. All we have to do is cross our figures and wait.
If the tests are successful, Facebook at Work is all set to replace services like e-mails, messaging tools and newsletters etc. All we have to do is cross our figures and wait.