Ahead of World AIDS Day, the internationally popular condom making brand Durex on Monday has launched “Umbrella with Raindrops” as the unofficial safe sex emoji. With the unveil of unofficial safe sex emoji, Durex has started a campaign #CondomEmoji, which would help youngsters to communicate about safe sex.
The company said in a statement that the campaign aims to put the safe sex emoji to each smartphone which will help people in communicating about safe sex. Volker Sydow, Global Director, Durex said, “We believe the naming of “Umbrella with Raindrops” as the unofficial safe sex emoji will be a significant step towards helping young people put safe sex back on the agenda.”
From more than 160 countries, people have supported the emoji on Facebook and Twitter, which has made the topic trending among the regions with the hashtag #CondomEmoji. According to a survey, people from these countries were backing the movement to support the campaign as more than half of them feel uncomfortable in discussing safe sex.
A report revealing the survey findings read, “While more than 60 per cent of young people surveyed admitted to being uncomfortable discussing safe sex, 72 per cent of respondents admitted that they found it easier to express emotions using emojis and more than three quarters admitted that they use emojis to discuss sex and relationships.”
Durex in a video also said, ” Simple gestures can ignite passionate love. Did you know 41% of new HIV infections are among young people that means in every 30 seconds another young person becomes HIV positive? Most commonly HIV is transmitted through sexual behaviour, using a condom is most effective way for protection. So whenever you feels it’s on, always remember to put it on.”
“When talking about sex, until we have condom emoji, use the unofficial safe-sex emoji, to make love protected,” it further added.