Coolpad has joined its hand with domestic leader Videocon earlier this year and under the collaboration, both of the firms has started working on ‘Make In India’ projects. Speaking on this matter, CEO of Coolpad India, Syed Tajuddin said the manufacturing capacity of Coolpad with the collaboration of Videocon is around 250,000-300,000 units per month.
On Friday, at a press event in New Delhi, the promising Chinese handset maker Coolpad said that about 95% of its smartphones sold in India are locally assembled. The company, for now, is aggressively working on expanding its offline presence in India, while facing harsh competition with same-aged companies like Huawei, Xiaomi, and Oppo.
The Vice President of Coolpad Group, Luo Zhongsheng told reporters at the event that the Company started its voyage in Indian market with the partnership with India-based Company Videocon in January 2016 and under the flagship ‘Make in India’, it kicked off the manufacturing of smartphones. In the current time, around 95% of the devices from Coolpad now come under the venture of Made in India. He also that, while launching a new smartphone or tablet, the orders of around 10,000-15,000 units are sourced from China, and while the rest are acquired by the Indian market.
Moreover, Zhongsheng has launched the Coolpad Note 5 smartphone in the event. The Note 5 handset features a strong lineup of specs and functionalities including 5.5-inch Full HD display, 4GB RAM and 32 GB expandable internal storage, high definition 13MP primary and 8 MP secondary cameras accompanied by LED Flash and is backed by 4010 mAh battery.
“With 4G now a reality and with upcoming spectrum auctions, the LTE ecosystem in India will only strengthen. All our Coolpad phones will be 4G enabled,” Zhongsheng said.
Indian smartphone market has always been more hospitable to new entrants in terms of tech gadgets and smartphones. Each month, the Indian market is kept on witnessing numerous mobiles and other smart devices, giving a more comfortable and welcoming platform to global smartphone makers to fortify their root. Coolpad, the Chinese conglomerate has always been a pivotal part of the intense growth of smartphone sale in the Indian market. Though, the company yet hasn’t created any notable milestone in the Indian bazaar, still kept on overwhelming other competitors like Huawei, Xiaomi, and Oppo.
The company is also planning to focus on the offline retails around the country. Sources suggested that Coolpad might leverage Videocon’s offline stores to extend its physical counter sales in India. It targets to sell 4 million handsets by March 2017 to break into the top five smartphone sellers in India.