24th March stands for “World Tuberculosis Day” and yesterday the whole world celebrated the auspicious occasion. But unfortunately, unlike other developed countries, India is still far-flung from being declared as a TB-Free nation. The latest report of World Health Organisation (WHO) revealed that nearly 25% of the global TB cases are recorded in India only, and the publication of the report was none less than a “Wake-Up Call” for Indian administration.
With the aim of ensuring zero Tuberculosis (TB) demises and reasonably priced as well as high-quality healthcare to every Indian, Union Health and Family Welfare Ministry of India yesterday initiated a campaign for a “Tuberculosis-Free India” and Bollywood Icon Amitabh Bachchan has raised his supportive voices for the Government-initiated campaign.
The megastar of Bollywood, who once was also a victim of Tuberculosis, has come to the forefront for promoting the government campaign that aims at making India completely free from tuberculosis. The 74-year-old thespian took to Tweeter for expressing his support to the TB-free India campaign, endorsed by Minister of Health, India.
The luminary tweeted: “I support Minister of Health for TB free India.” On Friday, 24th March – the day which is observed as World Tuberculosis Day, the megastar wrote: “Incomplete treatment leads to TB becoming Drug-Resistant.”
Adding to his series of Tweets on the same day, the 72-years old superstar wrote, “#TB itni badi bimari nahi jo pakad mein na aa sakey. Join #INDIAvsTB. Pledge support @ForTBFreeIndia @TheUnion_TBLH @usaid_india”
In some of his tweets, the megastar urged his fans and followers to support the Government launched campaign for making India TB-free.
While celebrating World Tuberculosis Day, International Union joined force with Ministry of Health and Family Welfare, India for fighting against Tuberculosis and Lung Diseases. In a bid to promote this mission, the Indian health Ministry also launched a TB-Free India campaign, #IndiavsTB featuring Bollywood megastar Amitabh Bachchan. The campaign is all about speaking and making people aware about how to identify the symptoms of TB earlier, how essential for TB patients to complete the treatment process, and How TB is socially encroaching on the households and children. The campaign also urges Indians to fight against the syndrome with a tagline, “TB Harega, Desh Jeetega”.
Directed by Shoojit Sircar and pondered by DDB Mudra, the campaign entails 5 TVCs. Every of the five TVCs features Mr Amitabh Bachchan in one role or the other, making an effort to make people aware of Tuberculosis. Mr Bachchan is also spotted requesting people to opt for an accurate check-up and also urging them not to run off the treatment in between.