The giants of the industry take it upon themselves to shape the future and 2017 marks a notable milestone in the history of technology to bring in revolutionary ideas to reality. iPhone buyers from several states claimed Apple Inc. for not disclosing sooner that it issued software updates intentionally slowing older-model phones, so ageing batteries lasted longer, saying Apple’s silence drove them to incorrectly conclude that their only option was to purchase newer, pricier iPhones.
“Plaintiffs Ala Abdulla, Lance A. Raphael, Sam Mangano, Ryan Glaze, and Kirk Pedelty came forward against Apple, claiming the company purposefully and intentionally released operating system software updates to a number of generations of the iPhone in an effort to slow the CPU performance speeds of these devices,” Atlas Consumer Law stated in a statement late on Friday. “These iOS updates, plaintiffs claim, were engineered with this very purpose in mind fraudulently forcing iPhone buyers to purchase the latest model proposed by Apple,” Atlas Consumer Law added.
If there’s one brand that influences the market profoundly, then Apple has to be the contender for this title. Since the beginning of 2017, the Cupertino giant has managed to retain its position as the affluent and desirable brand for people of all ages and income groups. Even the world of ‘tech rumours’ consisted of 60 percent Apple-related products and services, the biggest one being the iPhone X obviously. The company managed to maintain their ‘cool’ image while having one perfect and premium product across all categories.
Apple has yet to comment on the improvement. It was John Poole, Founder of Canada-based Primate Labs and Geekbench developer, who examined the data from the performance measuring on a sample set of nearly 100,000 iPhone 6s and 7 devices operating different versions of iOS. He later unveiled that iPhone processors did slow down after the update intended to fix the shutdown problem.
Apple replied by saying that last year it published a feature for iPhone 6, iPhone 6s and iPhone SE to smooth out the immediate peaks only when required to prevent the device from surprisingly shutting down during these conditions. “We’ve now extended that feature to iPhone 7 with iOS 11.2, and plan to add assistance for other products in the future,” Apple continued. According to Poole, Apple should have been more transparent with its software change.
Creative Strategies analyst Carolina Milanesi said she believes the tech giant was seeking to help consumers extend the lives of the older phones though it would have been better to reveal what it was doing and why right away.
“Even if you are attempting to do something useful for your customers, it is going to be noticed as you are lurking around behind their backs if you don’t tell them about it first,” she stated.