Tech

Apple Music beats Spotify with the highest paid subscribers in the U.S.

Apple Music has finally outrun Spotify in terms of paid subscribers in the United States. Currently, as per stats published for February 2019, Apple Music was successful to acquire 28 million paid subscribers in the U.S. alone while its biggest competitor Spotify falls sort of two million by acquiring 26 million users during the same period. However, this is just one side of the story and there’s more to cover.

Spotify offers millions of songs across the globe similar to Apple Music, however, Spotify offers its music streaming service in paid and freemium version while Apple Music is restrictive in this aspect.

Note that Spotify is still the leading music streaming service in terms of total users where it reported a 207 million MAU or monthly active users as per a recent stats whereas Apple doesn’t disclose much of its stats but we do know that it successfully scored more than 50 million users back in May 2018.

Apple Music reported a rise in total users from 2.6 to 3 percent while Spotify reported a growth rate rise from 1.5 to 2 percent globally during the same timeline.

Although both music streaming apps offer somewhat similar services, Spotify has introduced a number of plans based on the country where it operates both free and paid versions and has acquired more than 96 million paid subscribers globally and an MAU of 207 million users that includes all the users availing the services. On the other hand, Apple Music comes as a bloatware or pre-installed app on iPhones and since there are more than 900 million iPhones, Apple Music has a greater chance to achieve its goal of dominance in the music streaming sector where it could offer deals and discounts as a price tag that Spotify couldn’t at least on iPhones where the Cupertino-based Apple charges a hefty 30% distribution fee.

This led to a series of complaints against Apple where Spotify itself filed a lawsuit against Apple at the EU where it claimed the latter as a monopolist and there has been dispute ongoing ever since.

Spotify offers both free and paid versions of its app while coming as a bundled service with Spring and Samsung. It is a popular music streaming cross-platform app that covers more than two billion Android devices and 900 million iPhones while Apple Music does have its own promotional tactics but it is reserved to a reach of just 900 million iPhones only.

Apple Music comes as a bundled service in the U.S. with Verizon and other telecom carriers as well that skyrockets the number of total users as well.

Around the World

Add Comment

Click here to post a comment

You Might Also Like