Make in India

Last year, when Apple CEO Tim Cook visited India, it was leaked into the air that, Mr. Tim Cook is visiting India, on his voyage to start Apple’s outsourcing unit in India’s IT hub city, Bengaluru. On his voyage to India, he even met Mr. Narendra Modi to discuss the same. However, no news of Apple’s subsidiary was in the air after Mr. Tim Cook left India, until last year when he again Mr. Narendra Modi on the context to discuss the same. It is again well heard that Mr. Tim Cook has visited India to finalise his subsidiary unit in Bengaluru. However, the question still stays, Apple is an international company, will it help with Mr. Narendra Modi’s ‘Make in India’ plan and meet the demands of the Indian local market?

According to The Economic Times, the way Apple has planned to chart its business in India, according to the ‘Make in India’ plan is quite different than that of other smartphones. Apple, keeping in mind the ‘Make in India’ movement has promised Indian government to design and embed iPhones in India, which will be appropriate for Indian customers, these iPhones will only be made in India and will be sold in Indian local markets. Unlike Samsung, which is Apple’s biggest rival, who only launched dual SIM smartphones, Apple has refused to change their configuration and has been unison to stick with single SIM iPhones. Though Indian market is pressurized Apple to launch Dual SIM iPhones, the Company CEO still refuses to the same.

Make in India
The Apple CEO, Mr. Tim Cook calls on the Prime Minister, Shri Narendra Modi, in New Delhi on May 21, 2016.

Apple’s business plan, outsourced to India has an esteem to generate $3 billion in two years, with Modiji’s Make in India movement. Apple though has agreed to mold its assembling plans, according to Modiji’s Make in India movement, still, it will be importing internal components to India, from other countries. This is, however, logical because, India is still a developing country. Unlike China and Taiwan, India has to go a long way before it starts producing its own parts. Most of India’s ‘Make in India’ smartphone brands is only assembling and packaging the products, the internal parts are all imported from countries like China, Taiwan, and America.

The most shocking part about Apple’s approach to Make in India plan is its refusal to dual SIM phone. Indian market demands dual SIM phones because they are used to this kind of configuration. It’s quite notable to point out China and Japan’s Make in India approach, where they have kept in mind the dual SIM feature of the Indian local market. If Apple doesn’t agree with multi-SIM facility and sticks to their earlier configuration, it’s quite clear that Indian consumers will buy iPhones in Make in India movement, but only because of its brand name and not because of basic utility.

Keeping in mind Apple’s biggest rivals, Google and Samsung, it’s high time that Apple pulls up its socks and start charting out his business. With Narendra Modi’s Make in India movement, international smartphone brands have agreed that India is the future driver of revenue. In fact, brands like Google and Samsung, have utilised Modiji’s Make in India movement in a positive way to generate more revenue. Samsung has been producing its models in India, long before Make in India movement was declared. Google continuously keeps Indian consumers engaged and interacts regularly.

Apple is planning to set up Wistron’s unit Bengaluru to assemble its parts. But, if Apple wants to generate $3 billion revenue in two years, it’s high time, that Apple should agree with Make in India movement, keeping in mind the ambience of Indian local market.

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