The display technology for the smartphone has come a long way in past couple of years. From the doldrums of cathode ray tube (CRT) which was a central display theme in the 1920s to an unparalleled renaissance of new display technologies, displays have been moving up quite swiftly. With the changing demand of market and consumers, smartphone manufacturers all over the world are also focusing more on delivering the highest resolution displays to their buyers, and top smartphone brands like Samsung and Apple are no different.
While the current market is being dominated by the IPS displays and most of the leading smartphone makers are delivering IPS screen on their new consoles, two topmost smartphone manufacturers – Apple and Samsung are rapidly moving towards the introduction of a new display technology – OLED or Organic Light-Emitting Diode.
There’s quite a bit of murmur around the approaching smartphones of Samsung and iPhones, especially the Samsung Galaxy S8 and iPhone 8 that they will come up with new next-gen display technology – the revolutionary OLED display. While the ten-year anniversary edition of Apple – the yet-to-be-announced iPhone 8 is expected to ship with a whole new look and different design, alongside new features like OLED display, Samsung’s upcoming premium handset – Galaxy S8 and Galaxy S8 Plus also is not fall back.
But it seems like both Samsung and Apple’s choice to switch their display technology from IPS technology to OLED panels will cause multiple damages to the smartphone industry in general.
As stated by a new report, published in Digitimes, both Apple and Samsung will be acquiring the immensity of OLED panels, which are being manufactured this year. According to the statistics, Apple, this year is gearing up to obtain nearly 75 million OLED panels for its anniversary edition – the iPhone 8, which is approximately 15% of the total yearly production output of OLED panels. Similarly, Samsung Electronics, the South Korean Giant, on the other hand, is estimated to get a hold on more than 56% of the annual OLED panels production output.
On the contrary, Chinese multinationals like OPPO and Vivo allegedly have already signed treaties to acquire 13% and 10% of OLED output respectively this year. It means, if both Apple and Samsung mutually receive nearly 70% of the total OLED production and Oppo and Vivo purchase 23% of the total output, then the rest of the smartphone makers, who are dreaming of launching OLED technology with their products may have to give hard effort for acquisition.
Nikkei, a Japanese publication in its recent reports, has claimed that the iPhone 8 may arrive with a slightly curved screen, but not like the edge display of the Galaxy S7. Samsung S8, on the other hand, is likely to flaunt Samsung’s most recent curved display. While Samsung’s S8 is all set to mark its commercial debut on 29th March, the launch date of iPhone 8 is yet to be confirmed. It means, we have to wait for some more time to see what will be the next big thing that will be born from the battle of screens, between Samsung and Apple. However, this fight for OLED display will no doubt harm the smartphone market as well as other brands to the core.