Xiaomi, the Apple of China, reported that soon the company will start manufacturing the handsets in India, rather than importing pre-designed phones from the home country.
The company has announced partnership with a Taiwanese company called Inventec over this venture. Inventec will provide production facility to Xiaomi in Chennai and both the partners will start the production within the Q3, this year.
The Taiwanese ODM, Inventec is well known for the production of notebooks, consumer electronics, mobile phones and server products. Company Chairman Richard Lee reported that by the end of this year the shipments of ODM/OEM devices can reach at the figure, 100 million units. Meanwhile, 75 million units, in total were shipped in 2014. According to the analyst, the partnership between these two giants and Xiaomi’s previous statement,
According to the reports, the association between these two giants and Xiaomi’s last statement, the company is soon going to start selling the products in India through its own portal; could easily help in guessing that soon the problem of high demand and low supply from the company will be solved. The devices that are currently available with online retail giant Flipkart will now be available on the company’s official website ‘Mi.com’ by Q3, this year. However, Xiaomi will continue selling on Flipkart.
It is expected from Inventec that that the company will ship up to 60 million units of smartphones as against 55 million units last year. However, PC products like notebooks are expected to be shipped around 24-25 million units this year.
Previously Xiaomi reported that the company has closed a $1 billion funding round and is keen to work with Indian startups. Manu Jain, Xiaomi India’s head said that the company is developing its own ecosystem like it has done in China. The company is looking forward to work in partnership with Indian companies in mobile technology. Content aggregation and connected devices. He further added, “We may co-develop, invest or launch their products. We have discussed with a few startups so far.”
Xiaomi was founded by Lei and his friends in China’s Silicon Valley, Zhongguancun, Beijing’s technology hub, in April 2010.
Xiaomi entered the Indian market with the help of online retail giant, Flipkart in July, last year. Flipkart granted the company to sell an enormous range of Android devices through flash sales. However, the availability was limited to short frames that resulted in a reduction of marketing and distribution cost that allowed the company to sell featureless phones at a very reasonable price.Tags: indian smartphone market, inventec, partnership, Xiaomi