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Arguably the most popular online music streaming service Netflix is willing to expand its services in four other Asian countries including India. According to reports, Netflix might launch its services by next week at CES 2016.

Indian Internet subscribers will now be able to stream videos via Netflix by next week. One of the most popular on-demand streaming service had previously announced that it will make its debut in four different Asian countries including Singapore and Hong Kong, in early 2016. While, few media reports surfacing at desk suggest that the company will soon knock the Indian doors at the trade show CES 2016, which has been scheduled to commence next week.

According to a report by Hindu Business Line, “Netflix could enter India through a partnership with a local telecom firm to take advantage of the 4G networks that make watching high-quality video streaming possible on a mobile anywhere.”

Citing the sources, the US-based video streaming firm has partnered an Indian Telecom operator to leverage the latter’s 4G networks. Also, the vast growing telco, Airtel is the only operator that currently sport substantial 4G footprint in the country that’s available to the public, and even that is available in select regions only. Moreover, Reliance has also announced its 4G services last week in the country, however, it is currently only available to its employees.

Introducing to the Indian readers those who don’t know about Netflix, it is a web service that offers streaming in partnership with major TV networks and movie studios, it also produces a number of original shows and has exclusive rights to air some content. Orange is the New Black, House of Cards, Marvel’s Jessica Jones, and Daredevil are some of such shows. Netflix, which features both movies and TV shows, charges its service to users at $8.99 (roughly Rs. 600) per month. As of October 2015, Netflix had over 69 million users.

As of now, the Indian users willing to use Netflix uses third party services to get around geo restrictions. While, apart from the free content available at YouTube, Eros Now and Spuul also offer their services at aggressive price points. Singapore’s on-demand video provider Hooq offers its service at Rs. 199 per month. With the official launch, subscriptions could be offered to users at a cheaper tariff rate to better compete with the rivals.

Netflix Inc will focus on developing its own content next year and nearly double the number of original shows to 31 from 16, its chief content officer Ted Sarandos said recently. The company, known for original shows such as “Orange is the New Black” and “House of Cards”, is also pulling back from signing deals with US movie studios with the exception of Walt Disney Co, Sarandos said.

First published on: Jan 2, 2016, 12:06 AM
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