Micromax Canvas Knight A350 - The TeCake
Micromax Canvas Knight A350

The smartphone battleground is diverting to another direction, as most of the major competitors are trying their strategies to stay at the top in rankings. The rivals are currently trying to be a ‘cherry on the cake’ as they are  offering their own custom ROMs to the handsets. A report by The Economic Times reveals that after Samsung, Xiaomi and other manufacturers the domestic smartphone maker, Micromax is planning to develop its own OS along with a suite of services and apps that will work across phones, TVs, tablets, and wearables.

Micromax’s co-founder Vikas Jain said, “The first smartphone with the new OS will be available by the end of this financial year and they will be affordably priced.”

The upcoming OS from Micromax will be similar to other ROMs that are currently available  in the market, as it will also be a forked Android version taking advantage of Google’s open source platform. The report further revealed that a 75-member development team based at Bengaluru is believed to be designing the OS, which have been earlier acquired from Nokia’s R&D in Beijing,

The stats, as per the last fiscal year, the Micromax Informatics is at the second position in the top handset sellers in the Indian smartphone market, as the firm has managed to sell out around 3 million units in a month, which leads it to generate a revenue of nearly Rs. 11,000 crores. In addition, the subsidiary brand of Micromax, Yu Televentures has been partnered with Cyanogen to offer smartphones running on the CyanogenOS.

The firm has been headquartered in Gurgaon, Haryana, India. Micromax was established as an IT software company in the year 2000 and worked on embedded platforms. It entered the mobile handset business and became one of the largest Indian domestic mobile handsets company operating in low-cost feature phone segments by 2010. As of Q3 2014, Micromax is the tenth largest smartphone vendor in the world.

First published on Sunday, August 23, 2015, 06:57 PM
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