Mercedes-Benz India has announced the launch of the new C-Class diesel, C-220 CDI on February 11, 2015. Much similar to the petrol variant that was introduced in November last year, the new C-220 CDI will be initially imported as CBU, and then Merc will plan for local assembly later. Currently, the car will have only a single variant, but more models are expected. The car faces direct competition from rivals that include Audi A4, BMW 3 series and Volvo S60.
The new C-Class diesel is powered by a 2.2 litre diesel engine that has maximum power of 169 bhp. All this power is put on the road through rear wheels, and the car features a seven-speed automatic, called the 7G-MATIC, Transmission box. The engine on this car is four-cylinder inline and has a maximum torque of 300 Nm.
The new generation C-Class, named W205, is way more luxurious than the earlier C-Class models. The new C-Class is lighter in weight and hence, has a better 0-100 and more efficiency as well.
The car is equipped with luxurious high-end features that include an 8.4-inch touchscreen display with COMAND infotainment system, 13-speaker Burmester audio system, advanced automatic climate control, etc.
Mercedes-Benz has recently launched a baseline CLA Class sedan, which is retailing at Rs 31.5-35.9 lakhs (ex-showroom Delhi), and we can expect a more powerful car in the segment, the C250 CDI in the near future.
The company has announced its plans to put 15 new cars in the Indian showrooms, most of them being new models that were not on Indian roads yet. Also, the company announced the plans for adding an assembly line for upcoming CLA compact sedan at Chakan facility. The local assembling is sure to reduce the price of the car a bit.
Mercedes-Benz has planned out the strategy for marketing and is giving a tight competition to its rivals. The competitors now need to buckle up to strive their sales in India.