Gionee India has revealed on Thursday that the firm is planning to launch a manufacturing unit in India by March, 2016. In addition, the company has announced that the Indian assembled devices will be exclusively sold out in the country.
Contributing to the announcement,Gionee India Country CEO and MD Arvind R Vohra said in a statement, “By March, 2016 we expect to assemble all phones that will be sold in India at two outsourced locations in the country. So, we will be selling all ‘Made in India’ phones in India. We will have first such phone before Diwali.”
For the company’s ‘Make in India’ initiative, it has partnered Dixon Technologies and Foxconn for the smartphone manufacturing in the country, with an investment of over Rs 300 crore for next three years.
Dixon is a leading Electronics Manufacturing Services (EMS) provider, headquartered in Noida, which is focused on delivering consumer electronics and home appliances for the Domestic (India) and International markets. While, Foxconn is a Taiwanese multinational electronics contract manufacturing company, which is in talks to manufacture Apple’s iPhone in India.
The announcement has been made at the launching event of Gionee Elife E8, which will be available for sale exclusively on Snapdeal at Rs. 34,999, starting from Monday. “We will see response on Snapdeal and accordingly work out strategy for offline sales,” Vohra added.
The highlighting feature of the handset is its 24-megapixel of primary image shooter that captures and renders the images up to the resolution of a 120-megapixel camera and its biometric fingerprint scanner, which is placed at the back of the handset.
He claimed that the handset will cut off the competition that is being created by budget 4G smartphones available in the market as these phones with small display size and lower battery backup affect the customer experience. “Those who can afford 4G will not like to compromise on their experience. There are minimum basic things that are required in 4G phones. We will not cut down price at the cost of customer experience,” Vohra further added.
Like Gionee, many other major smartphone makers are seeking to launch manufacturing units in India. Last month, Sony had announced its plans to assemble Xperia and budget phones in India, in partnership with Foxconn. Lenovo-owned Motorola has already commenced manufacturing phones in India, along with Xiaomi. While, Vivo, HTC, Microsoft and LG are some of the multinational firms who have expressed their willingness to plant industries in India.
First Published on: Oct 9, 2015, 12:08 AM