SAN FRANCISCO: Facebook is now in a constant battle against the spammers trying to take advantage of the system by providing fake “likes” for business purposes. The social network giant revealed on Friday that it had upgraded technical measures that will help in wiping out unethical forces that provides fake “likes”. The company has taken several other steps against these spammers, including in the courts.
In addition to it, Facebook proclaimed that, “We have obtained nearly $2 billion in legal judgments against spammers, and we utilize these channels when possible to remind would-be offenders that we will fight back to prevent abuse on our platform,” according to a blog post from Matt Juneau Facebook integrity engineer. “We also limit likes per account to make spammers’ operations less efficient.”
Usually, hackers are getting into real accounts and provide fake “likes” to the buyers, such as politicians and companies selling product. These companies and groups are interested in buying these “likes” to make them appear ‘more popular’. These are targeting to the cottage industry which seeks to deliver to the members on the network, often assuring “10,000 likes” or more in exchange of few hundred dollars.
“We have a strong incentive to aggressively get rid of fake likes because businesses and people who use our platform want real connections and results, not fakes,” said the blog post. “Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in our best interest to make sure that interactions are authentic.”
“It’s important to remember that fraudulent activity is bad for everyone — including page owners, advertisers, Facebook and people on our platform,” he said.