Cheaper, Large Screen and 4G enabled smartphones to rock in 2016: Micromax
“The massification of smartphones will continue in India to keep on catering to the needs of first time smartphone users and the growth will depend on vernacular usage, access costs and penetrating distribution and awareness," said report.

Like the previous year, 2016 too will be the year of large screen 4G enabled smartphones that are relatively cheaper, says budget smartphone maker Micromax. The Indian-based company believes that cheaper smartphones and mid-section mobiles will reign this year. The claim came after seeing the increasing trend of Indian mobile users towards bigger screens for watching videos and playing games.

Opposite to India where high-end section suffers drought-like condition except for few smartphones, countries including USA, Europe and China have seen high growth in sales of high-end devices. However, most of the smartphones that are sold in India are under 10k category.

Seeing the figures, largest Indian mobile manufacturer, Micromax has revealed that people can expect some cheap, large screen and 4G enables smartphones from Chinese manufacturers like OnePlus, Xiaomi, Gionee and Micromax itself. However, the Micromax study found that it may be difficult for Chinese companies to enter and flourish if the Goods and Service Tax (GST) is implemented. It also pointed out that e-commerce might flatten out and mobile internet ecosystem would grow beyond the 150-200 million smartphone users.

“The massification of smartphones will continue in India to keep on catering to the needs of first time smartphone users and the growth will depend on vernacular usage, access costs and penetrating distribution and awareness,” said report. In addition, 4G will expand in the country that might play a crucial role in sales of 4G enables handsets.

In addition, 4G will expand in the country that might play a crucial role in sales of 4G enables handsets. Digital India campaign will also play an important role in sales, thus, companies will focus on manufacturing on cheaper 4G enabled smartphones.

Last year, smartphone sales were dominated by Micromax and Samsung while companies like Lenovo and Motorola rocked on e-commerce sites like Flipkart. However, the Micromax study believes that e-commerce websites may flatten out as these platforms will cut back their cash burns.

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