It is reportedly found that the popular photo and video sharing media, Instagram is majorly dominated by youngsters by using their smartphones in India. A study, “Indians on Instagram” conducted on Indian Instagram users reveals that Indians largely prefer smartphones to upload images and videos to the social network.
The study was conducted by Nielsen, which claims that above 80 percent of the user base across the country within the age group of 18 to 24 years use Instagram to take pictures and post them to their profiles by using their hand-held devices. The Facebook-owned social network reported in a press event held at New Delhi that they have received a hike in number of monthly active users as compared to the statistics in September 2014, which has almost half of the visitors.
Furthermore, the study also highlights that the Indian Instagrammers are avid travellers, as 50 percent of them were found four times on vacations last year. Also, more than 50 percent users frequently purchased products and services from the brands they follow. While, the key interest they have includes, music, travel, food, photography, technology, fashion and sports. It is assumed that people follow the brands and service providers to get updated with the latest products, learn about offers and deals to shop online.
“Instagram is the creative canvas for a young, passionate and mobile-first Indian community. People come to Instagram for visual inspiration and we are thrilled to offer solutions that create value for the Indian community and drive impactful business results for businesses of all sizes,” Kirthiga Reddy, managing director, Facebook India, says in a press note.
Apart from this, Instagram now enables the advertisers and marketers to serve ads on the platform. The service was launched in September, which includes Indian advertisers, P&G, Nestle, Paper Boat, Grofers, TrulyMadly Matchmakers, Sportskeeda and more.
The company claims that it has more than 400 million active users worldwide and among them 100 million are living in Europe and Asia.