Skype Corporation has finally resolved the only complain of its users and in its new update on OSX, Windows, Android and iOS platform, rolled out some not exclusive but highly preferable feature called ‘Mojis’ in chats. It has now planned to break the market of Whatsapp and other online chatting portals.
Mojis are the short Bollywood movie clips that are integrated to the service in partnership with Yash Raj Films and Eros Now. The custom Mojis will be short clips from popular movies from Yash Raj Films and Eros Now. It also includes clips from popular TV shows, possibly like Tarak Mehta ka Oolta Chashma.
Skype Corporate Vice President Gurdeep Singh Pall said, “Sometimes words are not enough, a popular film dialogue often fills in. Using Bollywood specific Mojis, Skype users can now express themselves better using the short clips from popular movies and TV shows like Dilwale Dulhania Le Jayenge, Ra one, Dhoom 2 and 3, Tanu Weds Manu Returns, and Devdas.”
One of the developing team explained that the app won’t increase the data usage, it however, will download the Mojis for the first time when played and save them as cache to the ‘App Data’, which will enable the app to play the clips from cache rather than downloading each time.
In addition to it, Skype also allows its users to send new emoticons that are based on local culture. These emoticons will be based on various foods, festivals, gestures. Pall further revealed that currently the service sports around a hundred of Mojis and several new are being designed.
Appreciating the roll-out, Anand Gurani, VP-Digital, Yash Raj Films Pvt. Ltd said, “Sometimes when words aren’t enough, a popular film dialogue often fills in. YRF has a rich library of films and content that caters to a wide audience base. The introduction of Skype Mojis is an extremely innovative addition to instant messaging that should get instant traction.”
Commenting on Net Neutrality, hot debatable topic in earlier days, Pall said, “We are big believers in net neutrality. That’s been our stated point of view globally and we believe that in the end net neutrality serves the interest of consumers and we will continue to push for that position.”
The company claims that India being the second highest number of Internet users in the world, is among top five markets for them, both in terms of usage and user base. However, he didn’t reveal exact figures.
First published on Oct 30, 2015, 12:33 PMTags: Android, app, Chat messaging, iOS, Mojis and emoticons, OSX, skype, Windows