The social media giant, Facebook is back again in tech talks when the firm announced that it has allowed the Google search engine to ‘crawl and index its mobile app’. The allowance from Facebook now enables Google to enrich its mobile search results with the Facebook for Android mobile app pages.
It means that the Android users would now be able to jump to the relevant pages in app directly from the Google search results.
“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” said a Facebook spokeswoman to The Wall Street Journal, news that was also confirmed by an Alphabet spokesperson to the publication.
The app indexing feature, also known as ‘Deep Links’ for Android apps was introduced by Google earlier this year while the search engine giant rolled out the same feature for iOS users after few months. Initially, the service was launched with few app partners, later, the company has allowed the developers to get their app indexed in the search engine.
Currently, Google will Deep Link the Facebook for Android only, however, it tis assumed that the partnership will extend to the Facebook for iOS app soon, as the functionality is also available for iOS.
Until now, Google’s search results for publicly-available Facebook information redirects the users to the Facebook mobile website. Now, for the users having Android phone or tablet with Facebook for Android app installed on them, will be taken straight to the page on the Facebook app.
“When people search for public Facebook content on the mobile web, those who use Facebook for Android can now click through and go straight to the Facebook app,” a Facebook spokeswoman wrote in an emailed statement.