Stephen Hawking, the renowned British physicist, is all set to trademark his name. According to the reports, he has already applied to the Intellectual Property Office to formally register his name.
Hawking, who is director of research at the Department of Applied Mathematics and Theoretical Physics, Cambridge University, has taken the move to avoid any misuse and exploitation of his name with inappropriate products.
With the move, 73-year-old physicist, who once again came into limelight with the Oscar-winning film ‘The Theory of Everything’, has joined the league of English Physicist, Brian Cox (47), JK Rowling (author of Harry Potter series) and legendary footballer David Beckham. All these stars have already trademarked their name to turn themselves into brands.
“It’s a personal matter for Stephen Hawking, it is not a university issue, but he has taken measures to protect his name and the success it has brought,” said a spokesman from Cambridge University. However, the prime motive behind the move is to set up a foundation to promote Physics and research on motor neurone disease that paralysed him when he was 21 back in 1963. In addition, trademark would also be used for charitable purposes.
His trademark would include computer games, healthcare, powered wheelchairs and greeting cards.
“It depends on how successfully his advisers can license and market products and services. If he were to die, then the trademarks could be transferred to his foundation or offspring – they could be a never-ending monopoly,” said Chris McLeod, president of the Institute of Trade Mark Attorneys who believes the move could worth millions of pounds.
Moreover, Hawking is well known for his contribution to the field of general relativity. Many believe that among all the scientists present on the earth, Hawkings boasts the highest knowledge on Black Holes. He was also elected as Fellow of the Royal Society (FRS) in 1974. His book ‘A Brief History of Time’ is among the highest selling books ever.