Following other China-based phone manufacturers, Phicomm has entered the Indian smartphone market with the launching of its 4G smartphone Passion P660. The firm has reportedly announced that it is going to invest $100 million over the next three years in Indian smartphone market for R&D and marketing.
“For the next three years, we plan to invest $100 million, including the local team, R&D centre and marketing,” Phicomm CEO Min Zheng said at the launching event, today in India.
The device runs on Android 4.4.4 KitKat supported by a Qualcomm Snapdragon 615 octa-core (Four 1.7GHz cores + Four 1GHz cores) processor that is clubbed with a 2 GB of RAM and Adreno 405 GPU.
“We have got IT, manufacturing and design, everything in-house, which gives us maximum flexibility to customise according to customers demands,” Zheng said. As the device is fronted with a 5.0-inch FHD IPS display with 1080x1920p of resolution and a 5 megapixel of webcam cum selfie shooter near the earpiece.
Meanwhile, the back panel of the handset boasts a 13 megapixel of primary image shooter with LED flash, and a 2300 mAh of battery, under the hood that claimed to offer 160 hour of standby time to the user.. The smartphone offers the users to store up to 16 GB of data in its internal storage, however, they can insert a microSD card up to 64 GB to expand the storage.
According to the company, the dual SIM handset supports H.263, H.264, and MPEG4 Video codecs and an Android Video Player. On the connectivity front, Passion P660 comes with 4G, 802.11 b/g/n Wi-Fi, Bluetooth v2.1, GPS/A-GPS and USB 2.0 options.
The phone has got a price tag of Rs. 10999 and will be available on the e-commerce website, amazon.in in Black and White color variants.
“Phicomm Passion 660 is an innovative smartphone which reflects the distinctive needs of the Indian consumers. Indian smartphone market is constantly evolving and consumers here are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team have helped in customizing the smart phone especially for the Indian consumers,” he further added.
Tech Specs for Phicomm Passion P660
|Display||5.0-inch, 1080x1920p resolution (FHD)|
|Camera||13MP rear and 5MP front|
|Processor||Qualcomm Snapdragon 615 octa-core (Four 1.7GHz cores + Four 1GHz cores)|
|OS||Android 4.4.4 KitKat|
“Indian smartphone market is constantly evolving and consumers are looking for unique smartphones with advanced features and high standards to gain the maximum experience. Our strong in-house research and development team has helped in customising the smartphone especially for Indian consumers,” Zheng added.