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The e-commerce giant in India, Flipkart has now signed a deal with PC Jeweller, one of the famous jewellers in the country. Both the companies said that their main aim with this would be to make an online-offline jewellery shopping platform that gives customers a better choice and services.

Flipkart and PC Jeweller said, “With the aim to revolutionise the trend of jewellery buying in India, this partnership will provide an online go-to platform for the shoppers,”

Customers can now shop their jewels online with the facility to return them offline at any physical PC Jewellers stores that are widespread in the country. PC Jeweller already has an online shopping site WearYouShine, however, is not much popular as compared to Flipkart.

“We are focussed on our online jewellery brand WearYourShine by PC Jeweller and going forward, we would also like to work with Flipkart towards creating a seamless offline-online integration wherein customers get a flexibility to buy online and exchange or return offline across over 46 showrooms of PC ,” PC Jeweller Executive Director and Chief Operating Officer R K Sharma said.

“We see online jewellery sales becoming a huge market in the next few years, contributing a good share to our business,”

Flipkart’s features like online cataloguing and deep data analytics will further add up to improved shopping experience for users’.

“Our access to the country’s largest customer base allows us to predict market needs and list new products on our site that we feel will cater to current customer demands. We are confident that precious jewellery, as a category, has tremendous potential if done right.” Flipkart SVP Retail Kalyan Krishnamurthy said.

“The association of Flipkart and PC Jewellers, both names that are trusted widely by customers, is well positioned to take online jewellery shopping to the next level,”

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