US fast food chain, Burger King Worldwide is well prepared to open stores in India soon. The chief executive of the hamburger chain’s India unit, Rajeev Verma said that the company will open its 12 outlets in India within next 60-90 days.
The company, last year announced a tie-up with the Everstone group. The main motto of the tie-up was to develop the presence of Burger King in Indian market.
“In the long run, India is going to be one of the largest markets globally. Burger King most certainly sees India as one of the biggest opportunities in the future,” Mr. Varman said ahead of the chain’s first store opening in New Delhi.
Burger King has modified its menu for Indian customers and made it to sell mutton, chicken and veggie burgers and sandwiches. Burger King is a late entry in the country, considering the fact that many brands including McDonald and Subway has deepen their roots in the Indian market. The company will compete for market share with established players like McDonalds India, KFC, Pizza Hut, Subway and Taco Bell.
“Turkey, China and Russia are each growing by around 100 restaurants a year. Here in India, we will set up our first few restaurants and use that to fine-tune our operating model before determining our growth plans,” Varman said in an email.
The company, which is a part of QSR, Quick Service Restaurant, has recently partnered with an online retail giant, eBay, to provide customers a unique service to pre-order super-sized ‘whooper’ burger. The company is also planning to launch its ‘whooper’ burger in three new variants – vegetarian, chicken, mutton.
“At Burger King we want to be closest to our guests, be relevant and understand the trend,” Uma Talreja, Chief Marketing Officer, Burger King India.
Tags: Burger King, India