Air India has seemingly turned the tides by having a net profit of Rs 14.6 crores in December 2014, followed by a healthy increase in both passenger and cargo revenues.
After Air India’s offer extraordinaire of its social media followers with an incredible New Year gift, by providing an invitation to join cricket celebrity stars like Harbhajan Singh, VVS Laxman, Anjum Chopra and Nikhil Chopra, on a very special Google-Plus Hangout, which was the first of its kind by any airline company in India, it has come up with yet another strategy to up its profits.
According to Air India, the new stratagem will provide passengers with a saving of nearly 50% off airfare on bookings beginning from 12 Jan to 18 Jan 2015 for traveling between 16 Jan to 30 April 2015.
This strategy has allegedly been taken to increase the number of customers in this season when the business is suffering from lean travelling.
The fare list on the company’s website exhibited that flight fares on the busiest Delhi-Mumbai route which costs about an average around Rs 6,000 will be deducted to nearly Rs 3,000 one way, under this new scheme.
The airline also mentioned that its “Spring Sales” offers will consist of an all expenses inclusive on the domestic route commencing at Rs 1,557.
All passengers travelling by air are expected to be benefited from this scheme as other airlines are most likely to follow in AI’s footsteps and announce their share of discounted airfare offers to maintain the competitive edge.
So, we would suggest that why not give your family the gift of surprise holiday and take advantage of these fantastic offers and get a break from the monotonous life.